Patatas Meléndez and the VRAC, two leaders who join their paths

The Valladolid-based company Patatas Meléndez has joined the list of VRAC sponsors for the 2021/2022 season. The company’s image will appear on the back of the playing shirts, both for the first team in all official competitions (División de Honor, Copa del Rey, Supercopa, Copa Ibérica…) and for the Under 23, Women’s, youth and school teams. In this way, the rugby club becomes a national and international ambassador for the leading brand in the fresh potato sector in Spain and a reference in Europe. In addition, Patatas Meléndez will have visibility in the television U of Pepe Rojo and in the different actions carried out by the VRAC throughout the season.

The signing of the new agreement took place this Thursday at the Patatas Meléndez facilities in Medina del Campo. The event was attended by Javier Meléndez, CEO of the new sponsor; José María Valentín – Gamazo, president of VRAC, and a representation of players and directors of the blue team, which will officially kick off the season on Sunday 3 October.

Javier Meléndez has expressed his satisfaction after the agreement between the club and the company. “For Patatas Meléndez it is an honour to become part of the VRAC family, a club that has one of the most important quarries in Spain and which in recent years has won five consecutive leagues, four Iberian leagues and has many other successes to its name”.

But above all, Javier Meléndez has highlighted the similarity between the values of rugby from the grassroots and at all levels and Patatas Meléndez. “Rugby is integrity, passion, solidarity, discipline and respect. These are its values and, in part, they should be the values of society as a whole”, said the CEO.

Finally, Meléndez expressed his best wishes for the club. “Good luck for the new season that starts in October, for the División de Honor and the quest for the twelfth league title, for the Copa Ibérica, the Copa del Rey and all the tournaments of

We will be supporting them as one more blue and blues fan. And of course for the women’s VRAC, whose number of players is growing y e a r by year.

For his part, Chema Valentín – Gamazo wanted to thank Javier Meléndez and the entire Patatas Meléndez team for their support for the VRAC. “For us it is very important that a leading company like Patatas Meléndez joins our project. To have brands from Valladolid, from Castilla y León and which are also an example at a business and social level is for us a recognition of a job well done. We will proudly and responsibly carry the name of Patatas Meléndez in all fields”.

VRAC

VRAC has become the most successful team in the history of Spanish rugby with its achievements in recent years. With its five consecutive league titles in the last five years, it has won 11 championships in the División de Honor, bringing the total number of trophies in its extensive trophy cabinet to 29.

Patatas Meléndez

Patatas Meléndez is the leading company in the fresh potato sector in Valladolid. It closed the year 2020 with a turnover of 104 million euros, which represents an increase of 17% compared to the previous year, 2019. In recent years, the company has maintained a constant growth in sales. Specifically, in the last five years, it has doubled its turnover.

Patatas Meléndez, as a result of the work of its R+D+i department, plans various harvests throughout the country, selecting, from an agronomic point of view, the most suitable potato varieties for each plot of land and thus being able to offer Spanish consumers a quality fresh potato from May and throughout the year.

In the last year, ‘Patatas Meléndez’ has been immersed in a process of digitalisation of all its facilities and processes. It is a global transformation of all processes. The company’s objective is to build a ‘blockchain’ for potato production. This project, with a global investment of 32 million euros, involves the digitalisation of the crop, the use of green energy, the reduction of the use of plastics in containers and packaging, as well as an efficient use of water, reducing the water footprint.