leo harlem en el spot de patatas meléndez

We premiere a TV spot with Leo Harlem and present our new logo.

Patatas Meléndez is in the midst of a growth process and is building a new plant completely framed in Industry 4.0, which will be inaugurated in 2022 and will be the most modern potato factory in Europe.

2020 is a challenging year for us, but also a year of growth, so we are pushing ahead with all the initiatives we had planned. Among them is a new design for our brand.

A new image that underlines the importance of our name, which ultimately refers to a family saga dedicated to working the land. With the renewal of the logo we wanted to give a new look to the brand, incorporating a graphic element that alludes to the potato that allows us to identify at a glance the production sector we work in.

The presentation of our new brand image is accompanied by an outstanding media campaign, with a new spot in which the protagonist is the comedian Leo Harlem, a figure closely linked to Castilla y León, the land of origin of our company, and a magnificent ambassador for the food that we market at Patatas Meléndez.

In the campaign, we are focusing on an optimistic and close message, very much in line with that The return to cooking at home that Spanish society as a whole is experiencing.

Trend towards natural and healthy

Healthy eating is an indisputable vital necessity, and times like these highlight the importance of taking care of oneself in order to preserve good health. Moreover, natural food is a trend in today’s lifestyle. Javier Meléndez, our CEO, declares that “The 450 people who make Patatas Meléndez possible drive the development of innovation in our company and in top quality production on a daily basis. We have developed a new image that gives us more clarity and modernity in the recognition of our brand. I feel very proud and fortunate to be on this journey in such good company and I want to share both the new image and the campaign with Leo Harlem with all Spaniards”.

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